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The history of the African diaspora does not begin with — and should not be defined by — slavery. Before Africans became enslaved, they were members of societies, people with expertise in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. Those stories should be in school books, but aren't.

Zumbi dos Palmares College, the only internationally known college in Brazil targeted to black people, decided to act on it. 15,000 hours of work by African-Brazilian researchers, historians, journalists, teachers, and people involved in Black culture begat a 200-page book that helps reshape history for readers: the Black Box. 
 

Zumbi dos Palmares College, the only internationally known college in Brazil targeted to black people, decided to act on it. 15,000 hours of work by African-Brazilian researchers, historians, journalists, teachers, and people involved in Black culture begat a 200-page book that helps reshape history for readers: the Black Box. 
 

turningpages

The reinforce the idea we used the map of Quilombo dos Palmares, this huge symbol of resistance to black people in Brazil, to form all images in the book through generative design. We created a code that transforms the map into tiny particles, literally inserting the DNA of Black Brazil’s history into every illustration.

The book includes black boxes in translucent tracing paper, revealing important historical information when the pages are turned over. Plus, each chapter of the book became a subject at Zumbi dos Palmares College and was integrated into the syllabus of different college grades. Finally, the Black Box has been opened.

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Campaign US

“Black Box brings
the stories of Black people’s cultural legacy
to the spotlight”

Afropunk

 “Unveiled a discarded part
of white-washed history,
in order to bring pride
and knowledge
to Afro-descendants”

The Drum

 “US Creative Work
of the Week: ‘Black Box’
tells the untold stories
of pre-slavery Africans”

R7

"Black Box:
the history of humanity
told from an African
perspective

Hypeness

"Book brings to light great
achievements of Black people who
have been rendered invisible by history"

UOL

"An initiative to promote
the cultural and historical
legacy of Black people"

Recognitions

Cannes Lions _ GOLD _ Industry Craft Design
Cannes Lions _ SHORTLIST _ Design
Clio Awards _ SHORTLIST _ Design 
Creative Club of Brazil _ SILVER
Creative Club of Brazil _ INBOOK


CCO: Ricardo John
ECD'S: Cassio Moron, Rodrigo Damata

Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Graphic Design: Dandara Hahn, Paula Bustamante

Art Direction: Talita Cardozo, José de Oliveira, Leticia Tercini
Chief Editor: Ariane Polvani
Copywriting: Ariane Polvani, Thamara Pinheiro, Clecius Gonzaga, Julia Machado, Marcel Ares
Coauthors: Cileda dos Santos Sant'anna, Natanael Santos, Patrícia Nascimento, Rosenildo Ferreira, Telma Cezar da Silva

Illustration: Simon Fernandes

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