To promote 4 mascaras from Avon's BIG franchise, we created a BIG tutorial with Brazil's top makeup influencers. Inspired by the vibrant colors of the mascara packages, we adopted a 90's aesthetic throughout the campaign.
This was the biggest tutorial ever made — thousands of people binge-watched it for 8 full hours. Our megalomania paid off: 567,555 mascaras were sold during this period, resulting in a 300% growth in the Avon Store.
Recognitions
MMA Smarties X _ SILVER _ Leag Generation
MMA Smarties Latam _ BRONZE _ Lead Generation
Creative Club of Brazil _ INBOOK
CCO: Ricardo John
ECD’s: Cassio Moron e Rodrigo Damata
Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Copywriting: Ariane Polvani, Julia Machado
Art Direction: José de Oliveira, Leticia Tercini
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