As soon as the pandemic began, Johnson's announced a donation of 1 million soap bars to UNICEF to prevent the spread of COVID-19 among children who lack access to hygiene products.
But what more could we do to educate kids about this disease? We chose the most powerful teaching tool for children: music.

As soon as the pandemic began, Johnson's announced a donation of 1 million soap bars
to UNICEF to prevent the spread of COVID-19 among children who lack access to hygiene products. But what more could we do to educate kids about this disease?
We chose the most powerful teaching tool
for children: music.

One of the most popular songs among Brazilian kids is about a frog that lives in a lagoon but doesn't wash its feet. We adapted the song by changing the lyrics to focus on handwashing. Using the original rhythm, parents could teach their kids to sing the new frog song twice while washing their hands — a fun way to ensure they wash for an effective 20 seconds.

One of the most popular songs among Brazilian kids is about a frog that lives in a lagoon but doesn't wash its feet. We adapted the song by changing the lyrics to focus on handwashing. Using the original rhythm, parents could teach their kids to sing the new frog song twice while washing their hands
— a fun way to ensure they wash for an effective 20 seconds.

We've achieved our goal: turning prevention into a moment of fun. Hundreds of teachers used the video to create their own versions of our song, teaching their students how to protect themselves—and others. 

We've achieved our goal: turning prevention into a moment of fun. Hundreds of teachers used the video to create their own versions of our song, teaching their students how to protect themselves—and others.