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As soon as the pandemic began, Johnson's announced a donation of 1 million soap bars to UNICEF to prevent the spread of COVID-19 among children who lack access to hygiene products.
But what more could we do to educate kids about this disease? We chose the most powerful teaching tool for children: music.

As soon as the pandemic began, Johnson's announced a donation of 1 million soap bars
to UNICEF to prevent the spread of COVID-19 among children who lack access to hygiene products. But what more could we do to educate kids about this disease?
We chose the most powerful teaching tool
for children: music.

One of the most popular songs among Brazilian kids is about a frog that lives in a lagoon but doesn't wash its feet. We adapted the song by changing the lyrics to focus on handwashing. Using the original rhythm, parents could teach their kids to sing the new frog song twice while washing their hands — a fun way to ensure they wash for an effective 20 seconds.

One of the most popular songs among Brazilian kids is about a frog that lives in a lagoon but doesn't wash its feet. We adapted the song by changing the lyrics to focus on handwashing. Using the original rhythm, parents could teach their kids to sing the new frog song twice while washing their hands
— a fun way to ensure they wash for an effective 20 seconds.

Lyrics:

"The frog washed his hand

With water and soap so grand

Children with hands so clean

Won't catch any bugs, you know what I mean?

Don't forget to wash your hands, okay?" 

The singer of this song is Hélio Ziskind,
composer of music for children's TV shows
like Castelo Rá-Tim-Bum.
His voice enchanted all Brazilian children
in the 90s (like me!).
It's a blast from the past for parents too.

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Through social media, we spread Little Froggy's song, which teaches exactly how to wash hands. Influencers also joined the effort. Thousands of parents posted videos of their kids demonstrating proper handwashing to our music.  

We've achieved our goal: turning prevention into a moment of fun. Hundreds of teachers used the video to create their own versions of our song, teaching their students how to protect themselves—and others. 

We've achieved our goal: turning prevention into a moment of fun. Hundreds of teachers used the video to create their own versions of our song, teaching their students how to protect themselves—and others. 

Special Note:

Having taken an action that was truly helpful in such a challenging time, on such a massive scale, makes this project incredibly special to me — especially since I'm the auntie to two of the most amazing kids in the world. My true award here was helping Alice and Liz learn how to stay safe all while having fun, even though I had to stay away for a long time, due to the circumstances. It was an honor to have been a part of it in some way.



ECD: Saulo Rodrigues
Creative Directors: Rafael Freire, Bruno Ponzini
ACDs: Nayara Lima, Talita Cardozo
Copywriting: Babi Puttini
Art Direction: Wander Tosta

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