We were challenged to launch "Irrastreável," the new album from L7nnon, one of Brazil's biggest trap artists. To get things started, we designed a symbol that combines his name with the Spotify logo, all dipped in gold— a shoutout to L7’s iconic style and personal brand.

The gold elements reflect the Barata
community, where the artist was raised.

""When I wear this, it's not to show off,
it's to say that it's possible."

L7NNON

On the day of the album launch, we surprised L7nnon, a former skateboarder, with a gold-plated board.
To celebrate the campaign, we wrapped a skate park and opened it up for the community to enjoy.

Case Study

Founder and CEO/CCO: Felipe Simi
CCO: Rafael Ziggy
CDO: Diego Limberti
Design Lead: Talita Cardozo 
Creative Data Lead: Luiz Mastropietro, André Savastano
Copywriting: Arthur Zambone, Marcus Roig, Rômulo Carneiro
Art Direction/ Design: Wander Tosta, Michael Arafat, Talita Cardozo
Content Leader: Bella Tavares
Content: Gabriela Etchart, Lucas Simpólio

Recognitions

Creative Club of Brazil _ GOLD _ Digital/Art Direction and Design