This Is Pride


Avon believes in the beauty of diversity.

So, for Pride Month, we celebrated every single part of who we are: hair, style, body, voice, attitude...

Everything that may have been a reason to be ashamed or intimidated, is now a reason to be proud.

We invited Quebrando o Tabu,
one of the most 
famous Facebook
news page in Brazil, to interview 

our cast and make us reflect even
more about
diversity and pride.


We also partnered up with Folha de São Paulo, the biggest newspaper in the country, and turned
our campaign 
into a pride podcast. Our film cast, once again, talked about politics, social matters,
representativeness and pride.

CCO: Ricardo John

ECD’s: Cassio Moron e Rodrigo Damata
Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Copywriting: Vinicius Raft, Julia Machado
Art Direction: Luiz Pulcini, Leticia Tercini

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