Virada da Consciência
VIRADA DA CONSCIÊNCIA
The Black Box project had a baby.
Zumbi dos Palmares College is promoting Virada da Consciência: a 96-hour-long non-stopping event in Brazilian Black Awareness Month (November). Four days filled with music concerts, talks, sports activities and much more.
To promote that happening, we've developed a visual identity inspired by the Black Box project. This time, we took the generative design further: tiny particles of the African Continent map form images of Adinkras, west african symbols, to represent each category of the event.
CCO: Ricardo John
ECD’s: Cassio Moron e Rodrigo Damata
Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Art Direction & Design: José de Oliveira, Leticia Tercini