This Is Pride

THIS IS PRIDE

Avon believes in the beauty of diversity.

So, for Pride Month, we celebrated every single part of who we are: hair, style, body, voice, attitude...

Everything that may have been a reason to be ashamed or intimidated, is now a reason to be proud.


We invited Quebrando o Tabu,
one of the most 
famous Facebook
news page in Brazil, to interview 

our cast and make us reflect even
more about
representativeness,
diversity and pride.

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We also partnered up with Folha de São Paulo, the biggest newspaper in the country, and turned
our campaign 
into a pride podcast. Our film cast, once again, talked about politics, social matters,
representativeness and pride.


CCO: Ricardo John

ECD’s: Cassio Moron e Rodrigo Damata
Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Copywriting: Vinicius Raft, Julia Machado
Art Direction: Luiz Pulcini, Leticia Tercini

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