This Is Pride
THIS IS PRIDE
Avon believes in the beauty of diversity.
So, for Pride Month, we celebrated every single part of who we are: hair, style, body, voice, attitude...
Everything that may have been a reason to be ashamed or intimidated, is now a reason to be proud.
We invited Quebrando o Tabu,
one of the most famous Facebook
news page in Brazil, to interview
our cast and make us reflect even
more about representativeness,
diversity and pride.
We also partnered up with Folha de São Paulo, the biggest newspaper in the country, and turned
our campaign into a pride podcast. Our film cast, once again, talked about politics, social matters,
representativeness and pride.
CCO: Ricardo John
ECD’s: Cassio Moron e Rodrigo Damata
Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Copywriting: Vinicius Raft, Julia Machado
Art Direction: Luiz Pulcini, Leticia Tercini