Big&Tutorial // Awards: 1 x Bronze - Lead Generation - 2019 - MMA Smarties - LATAM
To promote 4 mascaras from Avon's BIG franchise, we created an 8 hour long makeup tutorial, with 4 of Brazil greatest digital influencers.
Once we took a look at the bright colors of the mascara's packages, we decided to go on board with the 90's aesthetics trend. From wardrobe and set design to the graphic elements that were used, this campaign went fully nineties - we even had our pop girl group.
It was an exciting afternoon filled with tricks, challenges, jokes, interactions, tags, looks and make up hacks.
This was the biggest tutorial ever made, but 8 hours was not the only impressive number in this project: 567.555 mascaras were sold, and we had a growth of 300% on Avon Store. As for the hours we've worked and the number of letterings we had to make... I'd rather not to keep count. ;)
CCO: Ricardo John
ECD’s: Cassio Moron e Rodrigo Damata
Creative Director: Danilo Janjacomo
Head of Art: Talita Cardozo
Copywriting: Ariane Polvani, Julia Machado
Art Direction: José de Oliveira, Leticia Tercini