Role: Head of Art
Avon has launched the Always On project, which consists in producing an online integrated campaign a month, with assets in every single social network.
Lots of work, fellas. Luckily, I work with the most talented creative team you could find.
Here, I want to give you an idea of the cool things we have done around here.
Halloween themed looks are over.
On October 31 we decided to show one of Beauty's scariest nightmares.
Earlier last year, our video tutorial was so simple that we had to spice things up.
Ahhh, one more thing: speaking the social media native language worked wonders for the brand. Using memes and hot topics to present our products has proven to be far more engaging for our consumers than the usual overt promotions. The Always On campaign had a huge impact on fan base growth, channel engagement and, furthermore, the number of sales. Creating fun, entertaining content that sells? Yes, we can <3